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Best Friends Hotel is a full-service pet salon and boarding kennel.Best Friends has an interactive website where customers can directly book a grooming appointment, obedience class or overnight accommodations for their dog or cat.Best Friends has several unexpected services, such as a 55-square metre swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop off their dog or cat each morning for pet day care.Best Friends has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet furniture so that the cats and dogs can lie on sofas just like at home.Best Friends is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time.
The director of marketing at Best Friends suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and round-the-clock hours of operation.Previously, Best Friends was more interested in competing based on its prices.
-If Best Friends employs the philosophy of building a relationship with its dog and cat customers, and their owners, it will be implementing the:
A)marketing concept.
B)production concept.
C)sales concept.
D)marketing mix.
E)marketing environment.

Question

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Best Friends Hotel is a full-service pet salon and boarding kennel.Best Friends has an interactive website where customers can directly book a grooming appointment, obedience class or overnight accommodations for their dog or cat.Best Friends has several unexpected services, such as a 55-square metre swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop off their dog or cat each morning for pet day care.Best Friends has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet furniture so that the cats and dogs can lie on sofas just like at home.Best Friends is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time.
The director of marketing at Best Friends suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and round-the-clock hours of operation.Previously, Best Friends was more interested in competing based on its prices.
-If Best Friends employs the philosophy of building a relationship with its dog and cat customers, and their owners, it will be implementing the:
A)marketing concept.
B)production concept.
C)sales concept.
D)marketing mix.
E)marketing environment.

Quizplus · Accepted Answer

The marketing concept focuses on building relationships with customers and meeting their needs and desires. Best Friends' focus on adding unexpected services and talking to pet owners about their desires reflects a shift towards implementing the marketing concept. The production concept focuses on producing goods at the lowest cost possible, the sales concept focuses on aggressive sales tactics, and the marketing mix is the combination of product, price, promotion, and place strategies. The marketing environment refers to the external factors that affect a company's marketing efforts.

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