Susan, a manager for Metallic Masters Manufacturing, spends much of her time reviewing the global, technological, sociocultural, competitive, and economic factors that can influence the success of her company's marketing efforts. Susan's efforts indicate that she is involved with environmental scanning.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of identifying the factors than can affect marketing success.

Susan, a Manager for Metallic Masters Manufacturing, Spends Much of Her