Because consumers differ in age, education, income, and tastes, companies will be more likely to succeed if they target a segment of a market and develop goods and services specially tailored to that group.

Question

Quizplus · Accepted Answer

Targeting a specific segment of the market allows companies to focus on meeting the specific needs and wants of that group, which can lead to greater success in meeting consumer demand and generating revenue.

Because Consumers Differ in Age, Education, Income, and Tastes, Companies