According to the ________ concept, a firm must (1) find out what customers want and provide it, (2) make sure everyone in the organization has customer satisfaction as an objective, and (3) provide goods and services that will earn a profit.

Question

Quizplus · Accepted Answer

The marketing concept is a business philosophy that emphasizes satisfying customers' wants and needs while still meeting organizational objectives such as profitability. This concept involves understanding customers' needs, creating products or services that fulfill those needs, and ensuring that everyone in the organization is focused on delivering customer satisfaction.

According to the ________ Concept, a Firm Must (1) Find