Outdoor Adventure, a company that designs and manufactures sportswear, focuses their marketing efforts on people who participate in strenuous outdoor activities such as running, hiking, and climbing. For example, the firm advertises heavily in Runner's World and Women's Running. Outdoor Adventure is using ________ factors to segment its market.

Question

Quizplus · Accepted Answer

Outdoor Adventure is basing its segmentation on the interests and lifestyle of its customers. This approach is known as psychographic segmentation.

Outdoor Adventure, a Company That Designs and Manufactures Sportswear, Focuses