Maslow's hierarchy of needs is an interesting concept for psychology, but it has little relevance for marketing.

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Maslow's hierarchy of needs is often used in marketing to understand consumers' motivations and needs for products and services. Marketers can tailor their messaging and strategies based on which level of needs the consumer is on, such as promoting safety features for a car to fulfill the need for security or promoting luxury items to fulfill the need for self-actualization.

Maslow's Hierarchy of Needs Is an Interesting Concept for Psychology