Charming Charlie's,a fashion accessories retailer,encourages visitors to its stores to "check in" using a smartphone app.In return,customers receive an instant coupon toward that day's purchase.This is an example of

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This is an example of mobile marketing, as it uses a smartphone app to target and engage customers on their mobile devices.

Charming Charlie's,a Fashion Accessories Retailer,encourages Visitors to Its Stores to "Check