When Porsche filmed an advertisement in which its vehicles ran over the Great Wall of China,Chinese consumers were left more confused than intrigued.To address or avoid such issues,one important cultural classification scheme that firms can use is Geert Hofstede's cultural dimensions concept.Hofstede proposes that cultures differ on all of the following dimensions except

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Hofstede's cultural dimensions include individualism vs. collectivism, masculinity vs. femininity, uncertainty avoidance, power distance, long-term vs. short-term orientation (sometimes referred to as time orientation), and indulgence vs. restraint. Collectivism is not listed as a separate dimension because it is considered the opposite of individualism, which is one of the dimensions.

When Porsche Filmed an Advertisement in Which Its Vehicles Ran