Gina is working as a marketing trainee for a streaming video company. Her boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Gina plans to provide the following response:
A) Create a management-driven environment with lots of employee training.
B) Create a customer-driven environment where we constantly try to create customer value.
C) Restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.
D) Always match the promotions of our competitors; price is the only thing customers care about.

Question

Gina is working as a marketing trainee for a streaming video company. Her boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Gina plans to provide the following response: 
A) Create a management-driven environment with lots of employee training.
B) Create a customer-driven environment where we constantly try to create customer value.
C) Restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.
D) Always match the promotions of our competitors; price is the only thing customers care about.

Quizplus · Accepted Answer

Businesses must be customer-driven. While consumers demand high quality, they also have come to expect reasonable prices and exceptional service. In today's highly competitive business environment, providing a quality product is no longer enough. Consumers and industrial buyers now expect more.

Gina Is Working as a Marketing Trainee for a Streaming