On the diffusion of innovation curve, the first group of buyers who want to be the first on the block to have the new product are known as early adopters.

Name: On the diffusion of innovation curve, the first group of buyers who want to be the first on the block to have the new product are known as early adopters.
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The first group of buyers who want to be the first to have the new product are known as "innovators." Early adopters come after innovators on the diffusion of innovation curve.

On the Diffusion of Innovation Curve, the First Group of Buyers