The first step in the STP process is to establish an overall strategy.

Question

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The first step in the STP (Segmentation, Targeting, and Positioning) process is to establish an overall strategy. This strategy involves defining the company's mission, objectives, and goals, as well as conducting a situational analysis of the market and competitors. Only after the overall strategy is established can a company begin to segment the market, select a target segment, and position its products or services in the minds of consumers.

The First Step in the STP Process Is to Establish