Segmentation,targeting,and positioning
A) are terms that can be used interchangeably in developing marketing plans.
B) are part of a firm's marketing strategy.
C) should be done simultaneously so synergies can help streamline the effort.
D) are part of the marketing plan but bear little direct relationship to the marketing mix.
E) are optional elements of a marketing plan.

Question

Quizplus · Accepted Answer

Segmentation, targeting, and positioning are key components of a firm's marketing strategy. They involve identifying and understanding different groups of potential customers (segmentation), selecting which groups to focus on (targeting), and developing a unique value proposition for each targeted group (positioning). These elements are crucial to developing effective marketing tactics and achieving success in a competitive marketplace.

Segmentation,targeting,and Positioning