The first step in the STP process is to
A) identify the segmentation methods to be used.
B) produce a list of strengths and weaknesses of the firm's past marketing strategies.
C) clearly articulate the firm's vision or marketing strategy objectives.
D) select target markets.
E) develop a marketing mix,so that an appropriate segment can later be identified.

Question

Quizplus · Accepted Answer

The first step in the STP (Segmentation, Targeting, Positioning) process is to clearly articulate the firm's vision or marketing strategy objectives. This sets the foundation for the rest of the process and helps ensure that all subsequent decisions are aligned with the overall marketing strategy.

The First Step in the STP Process Is to