One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and
A)decrease advertising spending.
B)focus on a single market segment.
C)lower overall risk.
D)use undifferentiated strategies in micro markets.
E)more widely market basic commodities.

Question

Quizplus · Accepted Answer

Differentiated targeting strategy allows a firm to target multiple market segments with tailored marketing mixes. This diversifies the firm's customer base, reducing overall risk as the firm is less dependent on a single market segment.

One of the Benefits of a Differentiated Targeting Strategy Is