Differences in weather and climate create opportunities for
A) concentrated targeting.
B) geographic segmentation.
C) benefit segmentation.
D) psychographic segmentation.
E) demographic segmentation.

Question

Quizplus · Accepted Answer

Geographic segmentation is the process of dividing a market into different geographical units based on variables such as climate, region, or population density. Differences in weather and climate can create distinct segments within a market that can be targeted through geographic segmentation.

Differences in Weather and Climate Create Opportunities for