If values provide goals, and self-concept is the way we see ourselves, lifestyles are
A) visual images of how we should live our lives.
B) our underlying motivations.
C) the way we live our lives to achieve our goals.
D) motivations turned into perceptual maps.
E) determined by demographics.

Question

Quizplus · Accepted Answer

Lifestyles are the way we live our lives to achieve our goals, which are provided by our values and shaped by our self-concept. They reflect our behaviors, attitudes, and habits that characterize how we interact with our environment and make consumer-related decisions. Lifestyle segmentation allows marketers to tailor their marketing mix and communication strategies to meet the needs and preferences of specific consumer groups.

If Values Provide Goals, and Self-Concept Is the Way We