One of the reasons marketers use loyalty segmentation is
A)the high cost of finding new customers.
B)government tax incentives.
C)accounting difficulties associated with identifying new customers.
D)rapid population increases.
E)the failure of micromarketing as a workable strategy.

Question

Quizplus · Accepted Answer

Loyalty segmentation focuses on identifying and targeting customers who are already loyal to a brand or company. This is because it is often more cost-effective to retain and upsell to existing customers than it is to acquire new customers. Finding new customers can be expensive and time-consuming, making loyalty segmentation a valuable strategy for maximizing return on investment.

One of the Reasons Marketers Use Loyalty Segmentation Is