Marketers often employ a combination of segmentation methods, using __________ to identify and target their customers, and __________ to design products and messages to appeal to them.
A) loyalty segmentation; demographics
B) undifferentiated targeting; differentiated targeting
C) loyalty segmentation; geodemographics
D) geodemographic segmentation; lifestyle or benefit segmentation
E) lifestyle segmentation; geographic segmentation

Question

Quizplus · Accepted Answer

Geodemographic segmentation divides consumers based on both geographic location and demographic characteristics. This method allows marketers to identify the features and preferences of consumers living in a particular geographic area, and design products and messages to appeal to them. Lifestyle or benefit segmentation divides consumers based on their attitudes, values, interests, and benefits sought. This method enables marketers to identify the groups of consumers with similar lifestyles or benefit needs and develop targeted messages and products to meet their needs. Therefore, the combination of geodemographic segmentation and lifestyle or benefit segmentation is the best choice for marketers to identify and target their customers and design products and messages to appeal to them.

Marketers Often Employ a Combination of Segmentation Methods, Using __________