Ronaldo wants to develop an Internet auction-based business and is working through the STP process.After establishing his objectives,describing potential market segments,and evaluating the attractiveness of each segment,Ronaldo now has to
A) differentiate his product line.
B) consider future customer loyalty.
C) create a perceptual map.
D) select a target market.
E) divide geographic segments into lifestyle groups.

Question

Quizplus · Accepted Answer

After evaluating the attractiveness of each market segment, Ronaldo needs to select a target market. This involves choosing the segment(s) that he wants to focus on and develop marketing strategies for. Once he has selected the target market, he can then move on to developing a differentiated product line, creating a perceptual map, and considering customer loyalty. However, the first step is to select the target market.

Ronaldo Wants to Develop an Internet Auction-Based Business and Is