Whenever the president of the local public university promotes the institution,he emphasizes the university's price (much lower than neighboring private colleges)and high quality.He is positioning the institution based primarily on
A) the value proposition.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) profitability.

Question

Quizplus · Accepted Answer

The president is highlighting the university's affordability and high quality as key benefits, which together form a value proposition. This approach emphasizes the overall value (a combination of cost and quality) the university offers compared to its competitors.

Whenever the President of the Local Public University Promotes the Institution,he