We often see advertisements touting a product as being made with natural ingredients,or being long-lasting.Marketers using these types of promotions are positioning their products based primarily on
A) the value proposition.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) profitability.

Question

Quizplus · Accepted Answer

Marketers promoting their products as being made with natural ingredients or being long-lasting are highlighting specific attributes of the product that they believe will appeal to the target audience. This is an example of product attribute positioning.

We Often See Advertisements Touting a Product as Being Made