Marco was assigned to help create a positioning strategy for his employer's products based on product attributes.He should consider
A) the features the engineers feel are most important.
B) the ways the sales representatives have been positioning the firm's products.
C) the characteristics that helped his firm win a statewide award for excellence in manufacturing.
D) what the target market would consider the most important features.
E) the safety record of the firm and its products.

Question

Quizplus · Accepted Answer

When creating a positioning strategy based on product attributes, it is important to consider what the target market would consider the most important features. This will help to tailor the messaging and positioning to resonate with the intended audience and increase the likelihood of success. Considering the other options provided (A, B, C, E) would not necessarily provide the same level of customer insight and could potentially lead to an ineffective strategy.

Marco Was Assigned to Help Create a Positioning Strategy for His