Within a perceptual map,a(n)__________ represents where a particular market segment's desired product would lie.
A) point of parity
B) strategic target
C) PRIZM cluster
D) ideal point
E) benefit centroid

Question

Quizplus · Accepted Answer

The ideal point on a perceptual map represents where a particular market segment's desired product would lie. The ideal point is where the customer perceives the product to have the perfect combination of desirable attributes.

Within a Perceptual Map,a(n)__________ Represents Where a Particular Market Segment's