"Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. Which of the following is NOT a valid reason?
A) "It's a quick way for senior managers to see not only our product but each of our competitors, all at once."
B) "It's a way to demonstrate the dimensions that our customers think are important."
C) "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
D) "It's a way to show the position of the company throughout the product's life cycle."
E) "We can easily show where we are positioned and how large the market is."

Question

Quizplus · Accepted Answer

Perceptual maps do not necessarily show the position of the company throughout the product's life cycle, so this is not a valid reason for creating one. The other options listed are all valid reasons for creating a perceptual map.

"Why Create a Perceptual Map?" Asked David