Which of the following defines a value proposition?
A) the unique value that a product or service provides to customers
B) a special discount offer dropping the price
C) an advertisement that talks about value
D) a display of the position of products or brands in the consumer's mind
E) the one feature that will prompt a customer to buy the product

Question

Quizplus · Accepted Answer

A value proposition is the unique value or benefit that a product or service offers to customers, which sets it apart from competitors and motivates customers to choose it over other offerings. It is not a special discount offer, advertisement, display of position, or a single feature.

Which of the Following Defines a Value Proposition