When evaluating the attractiveness of the segment,if a segment is expected to react positively to the firm's offering,we say that the segment is
A) responsive.
B) identifiable.
C) reachable.
D) substantial.
E) reactive.

Question

Quizplus · Accepted Answer

An attractive segment should be responsive to the firm's offering, meaning that the segment is likely to show interest and purchase the product/service being offered. This is a critical component in evaluating the attractiveness of a market segment. Identifiable, reachable, substantial are also important criteria but don't directly indicate the likelihood of positive reaction to the firm's offering. Reactive is not a commonly used term in segmentation analysis.

When Evaluating the Attractiveness of the Segment,if a Segment Is