Let's Dish is a meal-preparation service operating in three states. Customers visit a Let's Dish store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If Let's Dish wanted to expand into new areas of the U.S., what segmentation method would probably be most useful in choosing new locations?
A) loyalty segmentation.
B) benefit segmentation.
C) psychographic segmentation.
D) geodemographic segmentation.
E) demographic segmentation.

Question

Quizplus · Accepted Answer

Geodemographic segmentation would be the most useful in choosing new locations for Let's Dish because it combines both geographic and demographic data, which can help identify areas with similar customer characteristics and behaviors. This would allow Let's Dish to target areas where there is likely to be demand for their service and tailor their marketing efforts accordingly.

Let's Dish Is a Meal-Preparation Service Operating in Three States