Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online resumés, and look for new jobs. What segmentation method is LinkedIn using?
A) loyalty segmentation.
B) benefit segmentation.
C) psychographic segmentation.
D) geodemographic segmentation.
E) demographic segmentation.

Question

Quizplus · Accepted Answer

LinkedIn is using benefit segmentation by identifying the needs of business professionals and providing a platform that addresses those needs such as networking, sharing expertise, posting online resumés, and job searching.

Social Networking Sites That Compete Directly with Facebook Have a Difficult