Spokes Bicycles is looking to change up its promotional strategy and focus on its relationships with customers. Which of the following is required for Spokes to build meaningful relationships with its customers?
A) giving consumers access to limited information
B) tracking customer purchases
C) promoting to rather than working with customers
D) offering full-service purchases over their cell phones

Question

Quizplus · Accepted Answer

Interactive promotion and the Internet change the promotion process from a promoting-to approach to a working-with relationship. This requires firms to listen to what consumers want, track their purchases, provide them with better service, and give them more access to information.

Spokes Bicycles Is Looking to Change Up Its Promotional Strategy