The marketing efforts at Rotary Enterprises place a great deal of emphasis on marketing goods that will earn the firm a profit. This focus on profit orientation shows that Rotary has not yet adopted the marketing concept that emphasizes a customer orientation rather than a profit orientation.

Question

Quizplus · Accepted Answer

The statement is incorrect. The marketing efforts of Rotary Enterprises may still focus on earning a profit, but this does not necessarily mean they have not adopted a customer orientation. The marketing concept emphasizes delivering superior value to customers, which can ultimately lead to increased profits. A customer orientation is not mutually exclusive with a profit orientation.

The Marketing Efforts at Rotary Enterprises Place a Great Deal