Roosevelt Community College has experienced declining enrollment for the past three years. In the past the college has relied strictly on enrollment from newly graduated high school students. In order to identify other potential markets, Roosevelt Community College would benefit from:

Question

Quizplus · Accepted Answer

Marketing research would provide valuable information about potential new markets, including demographics, interests, and needs. This would allow Roosevelt Community College to develop targeted marketing strategies and programs that would appeal to these groups and potentially increase enrollment. Test marketing and sales promotions may be useful tactics, but they are not effective solutions to long-term enrollment decline. A stakeholder audit would be more focused on assessing internal and external relationships and perceptions of the college, rather than identifying new markets.

Roosevelt Community College Has Experienced Declining Enrollment for the Past