Mary wants to sell her products in Europe, since they are doing well in the U.S. She does not have a lot of capital and is risk-averse, so she most likely would choose to begin with

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Exporting her products would be the best choice for Mary as it requires the least amount of capital and risk compared to other international expansion strategies like opening a franchise, strategic alliance with another company, joint venture with a local firm, or direct investment in another country. By exporting her products, Mary can simply ship her products to Europe without having to establish a physical presence in the European market. It allows her to test the waters and evaluate the demand for her products without significant investment.

Mary Wants to Sell Her Products in Europe, Since They