If an entrepreneur uses an intermediary to deliver a product or service, then that intermediary is the entrepreneur's _____ and the consumer is the _____.
A) indirect customer; direct customer
B) strategic partner; beneficiary
C) direct customer; beneficiary
D) strategic partner; direct customer
E) end user; beneficiary

Question

Quizplus · Accepted Answer

The intermediary who delivers a product or service for an entrepreneur is considered the entrepreneur's direct customer because they are directly purchasing or acquiring the service or product to deliver it to the final consumer. The final consumer, in turn, is the beneficiary of the product or service, as they are the end recipient.

If an Entrepreneur Uses an Intermediary to Deliver a Product