The strategy with which an entrepreneur seeks the white spaces where no one is playing and where opportunity is found at the intersection of value and cost is called the "_____" strategy.
A) white space
B) endless possibilities
C) open field
D) white wave
E) blue ocean

Question

Quizplus · Accepted Answer

The "blue ocean" strategy refers to finding and exploiting uncontested market spaces, thereby creating new demand and avoiding direct competition.

The Strategy with Which an Entrepreneur Seeks the White Spaces