Complete the following using the terms listed.
-A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n)_____.
A)marketing intermediary
B)Test marketing
C)Brand insistence
D)Product life cycle
E)brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question

Quizplus · Accepted Answer

A family brand is a single brand name that is used for the entire line of products. For example, Johnson & Johnson is a family brand with products ranging from baby shampoo to band-aids.

Another possible answer:
Answer: J
 A product line is a group of related products produced by one company. A single brand name can be used for the entire product line, like the Johnson & Johnson baby products line, or different brand names can be used for each product within the line, like the variety of snack products in the Frito-Lay product line.

Complete the Following Using the Terms Listed