Complete the following using the terms listed below.
-______ introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area.
A)marketing intermediary
B)test marketing
C)brand insistence
D)product life cycle
E)brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics

Question

Quizplus · Accepted Answer

Test marketing introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area to evaluate consumer response before a full-scale launch.

Complete the Following Using the Terms Listed Below