Complete the following using the terms listed below.
-______ is the ultimate degree in brand loyalty, in which the consumer will accept no substitute for a preferred brand.
A)marketing intermediary
B)test marketing
C)brand insistence
D)product life cycle
E)brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics

Question

Quizplus · Accepted Answer

Brand insistence is the ultimate degree in brand loyalty where the consumer refuses to accept any substitute for their preferred brand.

Complete the Following Using the Terms Listed Below