A combination of product lines represents a company's _____.
A) product mix
B) product cluster
C) product lifecycle
D) distribution strategy

Question

Quizplus · Accepted Answer

Product mix refers to the combination of product lines that a company offers. Product cluster refers to a group of products that are similar or related to each other. Product lifecycle is the stages that a product goes through from introduction to decline. Distribution strategy refers to how a company gets its products to customers.

A Combination of Product Lines Represents a Company's _____