Sharper Image's collection of high-tech gadgets and electronic equipment encompasses the company's ______.
A) product mix
B) product line
C) product cluster
D) distribution strategy

Question

Quizplus · Accepted Answer

Sharper Image's collection of high-tech gadgets and electronic equipment is a combination of different product lines, such as speakers, headphones, drones, smart home devices, and more. This range of diverse products offered by the company constitutes its product mix. Product line (B) is a subset of a product mix and refers to a group of related products within a product mix. Product cluster (C) is not a commonly used marketing term. Distribution strategy (D) refers to the process of getting products to customers, which is not relevant to the question being asked.

Sharper Image's Collection of High-Tech Gadgets and Electronic Equipment Encompasses