In which stage of the product life cycle do competitors enter the field with similar offerings?
A) Maturity stage
B) Growth stage
C) Introductory stage
D) Decline stage

Question

Quizplus · Accepted Answer

Competitors usually enter the market in the Growth stage of the product life cycle when the product is gaining acceptance and popularity among consumers. At this stage, the market size is growing, and competitors see an opportunity to grab a share of the market by introducing similar products or making improvements to existing ones.

In Which Stage of the Product Life Cycle Do Competitors