American Express is an effective brand name because it ______.
A) is easy to pronounce, recognize, and remember
B) is trademarked
C) accurately describes the product
D) has been around for decades

Question

Quizplus · Accepted Answer

The effectiveness of a brand name is based on its ability to be easily pronounced, recognized, and remembered by consumers. American Express satisfies this criteria, making it an effective brand name. The fact that it has been around for decades may contribute to its familiarity, but it is not the primary factor that makes it effective as a brand name. Trademarking is important for legal protection, but it does not necessarily make a brand name effective. American Express does not accurately describe the product as it is a credit card company rather than a transportation service.

American Express Is an Effective Brand Name Because It ______