Advertising slogans, such as "Just Do It" or "Obey Your Thirst," are ______ that are given legal protection solely to the brand's owner.
A) brand names
B) trademarks
C) registered phrases
D) catchphrases

Question

Quizplus · Accepted Answer

Advertising slogans are legally protected as trademarks, which are proprietary rights belonging solely to the brand owner. They are registered with the government to prevent others from using similar slogans or creating confusion in the marketplace.

Advertising Slogans, Such as "Just Do It" or "Obey Your