Which of the following is a benefit of family branding?
A) Each product within the line is given a different name.
B) It builds competition within the firm.
C) Each brand markets to a unique target market.
D) When a new product is introduced, consumers and retailers recognize the brand name.

Question

Quizplus · Accepted Answer

Family branding helps to create brand recognition and reputation among consumers and retailers. When a new product is introduced under the same brand, it can benefit from the established brand recognition and loyalty of existing products, which can lead to increased sales and reduced marketing costs. A, B, and C are incorrect because family branding involves using the same brand name for a line of related products, rather than giving each product a different name, promoting competition within the firm, or targeting unique markets for each brand.

Which of the Following Is a Benefit of Family Branding