Customers who choose one brand over another are displaying ______.
A) brand comprehension
B) brand recognition
C) brand insistence
D) brand preference

Question

Quizplus · Accepted Answer

Brand preference refers to the degree to which customers choose one brand over others. This could be due to a variety of factors, including past experiences, marketing efforts, or simply personal preference. Brand comprehension refers to a customer's understanding of what a brand represents, while brand recognition refers to their ability to identify a brand based on visual or other cues. Brand insistence refers to a customer's unwavering commitment to a particular brand, often to the point of refusing to consider any alternatives.

Customers Who Choose One Brand Over Another Are Displaying ______