The use of direct distribution channels is most common in the ______ market.
A) business-to-consumer (B2C)
B) professional services
C) business-to-business (B2B)
D) automobile

Question

Quizplus · Accepted Answer

Direct distribution channels are most commonly used in the business-to-business (B2B) market, where businesses sell their products or services directly to other businesses. This is because B2B transactions tend to involve larger purchases and more complex negotiations, which often require a more personalized and direct approach. In contrast, the business-to-consumer (B2C) market, where businesses sell directly to individual consumers, often involves larger numbers of smaller transactions, which are more efficiently handled through indirect distribution channels such as online marketplaces or retailers. Professional services and automobiles may also be sold through direct distribution channels, but this is less common than in the B2B market.

The Use of Direct Distribution Channels Is Most Common in the ______