Media companies that consider entering into satellite radio will carefully monitor the progress of XM and Sirius for ______ before choosing the market as a distribution channel.
A) product innovation
B) competitive performance
C) management performance
D) marketing effectiveness

Question

Quizplus · Accepted Answer

Media companies would be interested in the competitive performance of XM and Sirius before entering into the satellite radio market. They would want to know about the market share, revenue, subscriber growth, and other key metrics of these companies. This would help them assess the feasibility and profitability of entering the market and competing against established players. Product innovation, management performance, and marketing effectiveness are also important factors, but they are not as critical as the competitive performance of the existing players.

Media Companies That Consider Entering into Satellite Radio Will Carefully