Which of the following approach is used by computer manufacturers such as Compaq and Hewlett-Packard?
A) Intensive distribution
B) Selective distribution
C) Exclusive distribution
D) Scrambled distribution

Question

Quizplus · Accepted Answer

Computer manufacturers such as Compaq and Hewlett-Packard use a selective distribution approach where they carefully choose certain retailers or outlets to sell their products in. This allows them to maintain some control over their brand image and ensure their products are not sold in outlets that may damage their reputation.

Which of the Following Approach Is Used by Computer Manufacturers