Complete the following using the terms listed.
-_____promotes a good or service whose benefits are not readily apparent or whose purchase decision requires a close analysis of alternatives.
A)breakeven analysis
B)promotional mix
C)Volume objectives
D)Institutional advertising
E)discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing

Question

Quizplus · Accepted Answer

Creative selling involves promoting a good or service that requires a detailed explanation or analysis of alternatives, often because the benefits are not immediately obvious.

Complete the Following Using the Terms Listed