Complete the following using the terms listed.
-_____ consists of displays or demonstrations that promote products when and where consumers buy them.
A)breakeven analysis
B)promotional mix
C)Volume objectives
D)Institutional advertising
E)discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing

Question

Quizplus · Accepted Answer

Point-of-purchase advertising consists of displays or demonstrations that promote products when and where consumers buy them, usually near the checkout area.

Complete the Following Using the Terms Listed