Informative advertising is most apt to be used in which stage of the product life cycle?
A) Maturity stage
B) Growth stage
C) Decline stage
D) Introductory stage

Question

Quizplus · Accepted Answer

Informative advertising is most commonly used in the introductory stage of the product life cycle. This is the stage where a new product is being introduced to the market and the primary objective of advertising is to inform potential customers about the benefits and features of the new product. The purpose of informative advertising is to create awareness, generate interest, and educate customers about the product. Once the product gains acceptance and moves into the growth stage, persuasive and reminder advertising may be more effective. In the maturity stage, reminder advertising may be used to maintain customer loyalty, while in the decline stage, little advertising is likely to be used.

Informative Advertising Is Most Apt to Be Used in Which